Hello my fellow Facebook advertiser, is your Facebook Ad account disabled? Then you’ve come to the right place. Tricks99 will help you today to find solutions to reinstate your Ad account back 🙂
In this competitive world, “Online Advertising” is one of the most effective ways to reach New Customers and to promote new products to Existing Customers.
And when it comes to Facebook Ads, the advantages are vast. Some examples like Micro-Targeting your Exact Audience, creating ads for different objectives, Remarketing to People who have already interacted with you, Finding New Leads, etc.
So you might be already experiencing these benefits of Facebook Ads and suddenly you got your Facebook Ad account deactivated and you must be worried now!
Well, don’t worry, today we will discuss here about the solutions of how to reactivate your Disabled Ad account on Facebook
- Why was your Facebook AD Account Disabled?
- What happens when your Facebook Ad Account is Deactivated ?
- How can I recover my Disabled Facebook AD account?
- How long it takes for Facebook to review the appeal for a Disabled AD Account?
- Safety precautions to prevent your Facebook AD Account from being Shut down again:
- What if Facebook Rejects the Appeals and Reviews?
- Frequently Asked Questions (FAQ):
Have you wondered why your Ad account got deactivated? Becoz, if you know the reason, it’ll be easy for you to restore your Ad account
Why was your Facebook AD Account Disabled?
(a) Your personal Facebook account is Blocked
(b) Your Advertising account is Disabled (Multiple reasons)
(a) Your personal Facebook account is Blocked:
If you got your personal Facebook account disabled, then obviously you’ll lose access to your Advertising account. So to regain access to your Ad account, first, you must recover your personal account. I’ve written a separate post about How to Recover a Disabled Facebook Account, you can check that out.
(b) Your Advertising account is Disabled (Multiple reasons)
In most cases, you’ll get an email that your Facebook ad account is disabled for policy violation.
But they won’t say which term or policy you Violated particularly. It’s hard to find. You just need to recall your recent Ad activities.
And there are multiple reasons why a Facebook Ad account can get disabled,
Some of the most common reasons are,
- Violating their advertising policies by mistake
- Maybe Facebook bots made a mistake
- A large volume of negative feedback on your Ads
- Billing issues – Unsettled or Pending settlement
1) Violating Facebook advertising policies by mistake:
Some people won’t follow the advertising policies while running the Ads, and some people aren’t aware of the latest updates or changes in the policies. As a result, the Ad account will be banned. You must follow all the policies and also it’s your responsibility to be aware of the new changes in policies.
Let me share some of the top 3 common advertising violations that result in ad account bans,
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record or name.
Facebook’s brand usage in ads:
Ads linking to Facebook or Instagram-branded content (including Pages, groups, events or sites that use Facebook Login) may make limited reference to “Facebook” or “Instagram” in ad text to clarify the destination of the ad.
Ads should not represent the Facebook brand in a way that makes it the most distinctive or prominent feature of the creative.
Facebook brand assets should not be modified in any way, such as by changing the design or colour, or for the purpose of special effects or animation.
And not only these 3 but there are many other Policies which you should follow.
Check out the official Facebook’s Advertising Guidelines by clicking here. It’s the entire rulebook of Facebook advertising in one place. Everything that is allowed or isn’t allowed.
2) Maybe Facebook bots made a mistake:
Even though we strictly follow all the Ad Policies, sometimes there are some chances that Facebook robots can misunderstand the content in our Ad by mistake and may issue a Red flag violation.
For example, there was candy in your photo, which Facebook bots mistakenly took the candy for pills or drugs.
Although you didn’t violate their policy against advertising drugs, as it’s just a photo of candy, but the ad wasn’t reviewed by a human being, it got flagged by a confused Bot and as a result, your Facebook ad account was banned.
3) A large volume of Negative feedback on your Facebook Ads:
The Facebook users whom we target with our ads can share their feedback with the platform.
They can choose to:
- Hide the single ad.
- Hide all Ads from your Facebook page.
- Unlike your Facebook page.
- Report the ad content as spam.
This can affect your Facebook ad score and can even lead to ad rejection.
However, one negative comment or spam report isn’t enough to block your ad or ad account. There should be a high percentage of negative feedback to total impressions and engagements.
And just for the high volume of negative feedback on one or two ads, your complete Ad account won’t be disabled.
If several ads of yours are getting high negative feedback in a row, then Facebook may disable your Ad account.
So in general, make sure to check for negative feedback and pause such ads before it gets worse.
4) Billing issues – Unsettled or Pending payments
Nowadays, this is one of the most common reasons for getting ad accounts disabled, inconsistent payment issues.
Facebook flags down accounts that have late payments as this implies the account is unreliable. To avoid ad account closure because of late payment issues, make sure to pay all pending bills on time.
Go to your billing section and check for any errors. If your card is not working, call your bank and contact Facebook Support.
What happens when your Facebook Ad Account is Deactivated ?
When your Ad account is banned, all your Ads on Facebook are paused.
This means your entire marketing campaign is put on hold until you fix the problem. You won’t be driving any sales or leads from your Ad campaigns.
How can I recover my Disabled Facebook AD account?
There are 2 solutions by which you can reactivate your Disabled Facebook AD account,
1) Submit an appeal
2) Contact the Facebook support team via the ‘Live Chat’ feature
Solution 1: Appeal By Requesting a Review
I’m giving you two forms, Form 1 and Form 2.
If you believe that your Facebook Ad account was disabled by mistake, you can appeal by filling Form 1.
Click on the below button,
Fill out the form and click the ‘Send‘ button
You can also explain the situation that you followed all the Ad policies, other standards. And you can write down any other additional info related to your case.
Note: Here you’ve to upload a statement of the primary payment method on your advertising account.
Make sure that this statement should include the last four digits of the payment method, and if possible, any recent charges from Facebook. If it is a PayPal, please make sure the PayPal email address is displayed.
And don’t worry about sharing your bank statement with the Facebook team, it’s completely safe and you can trust them. And of course, you got no other option too!
Also, the attachments which you upload during the course of your investigation will be automatically deleted from Facebook records within 30 days.
If you think your Facebook Ad account was disabled because you violated a policy or standard, you can request a review by filling Form 2.
Click on the below button,
Follow the onscreen instructions here and submit the form by clicking the ‘Send‘ button
Solution 2. Live Chat with a Facebook Representative
Another fix for recovering a disabled Ad account is contacting a Facebook representative via live chat support.
This is the best thing out of all recovery options because here you communicate with a human specialist but not a bot.
While talking, make sure that you’re honest, descriptive, and appreciative 🙂
The support agent will explain to you if any infringements might have led to the Ad account ban. If your Ad account was flagged down by mistake, they will reinstate your account and you can start advertising back again.
But I’d like to alert you that this option ‘Live Chat’ is not available for all advertisers. Unfortunately, this is available for the advertisers who spent a good amount of money. If you have spent less amount, or if you’re not an active advertiser then you may not see this ‘Live Chat’ feature in your account. If you don’t see, then you can appeal by using the Forms which I talked about above.
So let’s see whether you got this ‘Live Chat’ option or not,
- Go to ‘Facebook Business Help Centre’ or ‘Click Here‘
- Once you scroll down a bit on that page, you’ll see a section – “Find answers or contact support.” Click on ‘Get Started’ and you will be redirected to a live chat agent.
Note: Try to check the chat option during business hours.
How long it takes for Facebook to review the appeal for a Disabled AD Account?
If you’re appealing via the FOMR 1 or FORM 2 as discussed above, then it can take up to 1-3 days time to get a reply back.
If you got the ‘Live chat’ feature option, then it can just a few hours to resolve the issue.
Once you submit your appeal, you can track the status of your appeal at facebook.com/support. Also, keep checking your Email Inbox, you may receive any emails regarding your appeal status.
Safety precautions to prevent your Facebook AD Account from being Shut down again:
Strictly Follow the Facebook Advertising Policies
Some people don’t read the advertising policies before creating an Ad.
Just because you’re not promoting any adult content, it doesn’t mean that you’re safe. Even when you’re trying to advertise regular day to day life products, there are some rules and restrictions to follow. The text, pictures, video in your Ads, and your landing page, everything matters.
Check out the official Facebook’s Advertising Guidelines by clicking here. It’s the entire rulebook of Facebook advertising in one place. They explained it very clearly with examples. You must remember all these rules before you create an Ad.
And also, it’s your responsibility to get updated with all the new changes in their Ad policies.
What if Facebook Rejects the Appeals and Reviews?
You got a reply that your appeal was rejected and your Facebook Ad account was permanently disabled. Or in some cases, they won’t even give a reply to people who appeal. So what to do in these situations?
So thinking to create a new Facebook AD Account?
Facebook permanently disabled my Ad account, can I open a new one?
Well, depending upon the level of violations, there are 2 cases.
Case A: Creating a new Ad account in your Business Manager account
Case B: Use the Business Manager account of a family or friend
If the level of violation is small, then they will simply disable your Ad account. If it is big, then along with your Ad account, they will disable your Business Manager account also.
So in order to check which case you belong to, simply go to your Business Manager account on facebook or click here.
If your Business Manager account isn’t disabled, then you can create a new Ad account in your BM account which means CASE A
If your Business Manager account is disabled, then you need to use the BM account of a family or close friend who you can trust. This is CASE B
I’m explaining both the CASES below,
How to create a new Ad account in your Facebook Business Manager account:
- Go to your Business Manager account on facebook by clicking here. You can create a new BM account or you can use an existing one. But I’d suggest you to create new BM as every Facebook profile can create 2 BMs officially.
- Now go to Business settings by clicking here.
- Select your BM account.
- Now locate ‘Accounts’ from the menu on the left-hand side. Then, click ‘Ad accounts’ option.
- Click the blue Add drop-down menu.
- You’ll see three options. In those, select the option ‘Create a new ad account’
- Now follow the on-screen instructions.
You can also check the official article on Facebook for more information.
Note: Don’t use the same old payment method which you earlier used for your disabled Ad account. Use a new credit card or debit card
That’s it. Remember that each Facebook profile has an option to create 2 Business Manager accounts and in each BM account, you can create 1 ad account. If your Ad spend is good in a BM account, then you can create more than 2+ new ad accounts in that particular BM account.
Using Business Manager account of Others:
- Find a friend or colleague or family member who you can trust always
- From that person’s Facebook account, create a brand new business manager account. Make sure that you don’t do this process from the IP address where your Ad account got disabled earlier.
- Now create a New Ad account in the Business manager.
- Get a new type of payment method (Credit/Debit/Paypal). Don’t use the same old payment method which you earlier used for your disabled Ad account.
- Have that person make you an admin on the Ad account so that you have full administrative privileges.
Safety Tips for creating a new Ad account (Both cases):
- You should never use the old payment details of your disabled Ad account anywhere on Facebook for new Ad accounts.
- You may need to use a different domain for your website rather than the same old domain. Because, for some kind of violations, Facebook records the website URLs of the ad account which got disabled. If they see the same website URL, then there are chances that the new Ad account can also get disabled automatically.
Frequently Asked Questions (FAQ):
Why does my Facebook ad account gets disabled because of billing issues?
Even though you strictly follow all the advertising policies, and make sure that you don’t promote any spam or hate speech, sometimes a Facebook ad account can get disabled for billing issues too.
I’ve already discussed about this section in the post above. But to summarise again,
Your payment schedule should always be consistent. Facebook flags down accounts that have late payments.
And always make sure that you don’t have these below issues,
- Insufficient funds on your credit or debit card
- You’ve reached your credit card limit
- Processing or verification issue with your card
If your card is not working, call your bank and contact Facebook Support
Facebook Ad account disabled for Payment Method
Like I said above in the post, under any circumstances, never ever use the same payment method of your disabled Ad account for new Ad accounts.
Because, most of the time, Facebook records all the details of the payment method for banned Ad accounts in their database so that it can alert them next time when anyone using the same old payment method for any new accounts. In some cases of severe violations, they note down the region and billing address too of that particular disabled account.
So why to take risks? simply avoid using the old payment details.
And a helpful tip for you, you can use Business Manager to manage your payments. You can create multiple Ad accounts here. BM allows you to use different payment methods without running any risks.
So that’s it friends. I’ve shared the complete info which I know regarding the disabled Facebook Ad accounts. If you have any doubts regarding this topic, then please let me know by asking it in the Comments section. I’m always happy to help you 🙂