How to use ‘Custom Permalink’ feature in Blogger.com for On-Page SEO.

If you’re a newbie in the blogging field, you should definitely know about the on-page SEO and off-page SEO. Without knowing anything about SEO, you should not expect any good results from search engines like google, bing etc. Before you make posts on your blogger, just spend a few mins for thinking about what are the things you are going to use for on-page SEO for that particular post.

You should always remember that if the user query words in the search engine match with the words present in our post URL, then there is a chance for our post to appear in the search results page.


Recently I wrote a post about 5 On-Page SEO basics that Every Beginner must follow for His Blog’s Success. In that, I have discussed each and every term which will help you for on-page SEO. In URL category, I have said that Custom Permalink feature helps us a lot in making on-page SEO. So in this post, I’m discussing in detail about what is custom permalink and how this custom permalink works and how to redirect the new custom permalinks to old URLs.


                                          What is Custom Permalink?

A custom  permalink is a feature by which we can insert our own keywords in the URL field. 😉

In general, URL will be constructed  automatically by considering the first half part of the title. The words which are present in the first half part of the title will be taken as words in the URL. In this case, only some keywords will be taken into URL, so what about the other missing important keywords?


For example, the title of my recent post is “5 On-Page SEO basics that Every Beginner must follow for His Blog’s Success.”, so my automatic generated URL will be like this,


url-permalink- 5 On-Page SEO basics that Every Beginner must follow for His Blog`s Success.


http://tricks99.net/2014/04/5-on-page-seo-basics-that-every.html, which dosen’t  look good for me because my main keywords are not present in that url. 

So in that case, we have to use custom permalink featrure which means that we can insert our own keywords in the url. Now I’m using custom permalink for that post as I’m not satisfied with the automatic permalink. I will write my custom permalink in such a way that my main keywords will be present which will help me for on-page seo.
The custom permalink which I did for that post is,


custom-permalink- 5 On-Page SEO basics that Every Beginner must follow for His Blog`s Success.


http://tricks99.net/2014/04/5-on-page-seo-basics-every-beginner-must-follow.html”, my complete keywords are present in this custom permalink. 


So now how to do these custom permalinks when you’re writing posts in your blogger?


  • At the right side, under the menu ‘Post Settings’ click the option ‘Links’


How to use 'Custom Permalink' feature in blogger for On-Page SEO.


  • Now select ‘Custom Permalink’ and write your keywords as I shown in the below picture. Leave the ‘Title Link’ and ‘Enclosure Link’ as blank and finally click ‘Done’. Use ” – ” in middle of the words instead of leaving spaces

How to use 'Custom Permalink' feature in blogger for On-Page SEO.

  • That’s it. You have successfully created your own URL by using the custom permalink feature.

So if you are not satisfied with the automatic permalink, you can use custom permalinks which help your post to get indexed in search results.


You can also use this custom permalink feature for your old posts. If you want to improve your site seo perfomance, then try this custom permalinks for your old posts too, as this may helps your old posts to get reindexed in top positions on search engine. I will make my next post about how to apply custom permalink for old posts and how to redirect that newly created custom permalink to the old url which was created earlier.


So I hope this custom permalink feature will help you for on-page seo. If you have any questions, you can leave it in the below comments.


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Avinash Prince

He is from Andhra Pradesh, India. With studies, he loves to blog every day with his laptop. He likes computer and other related stuff a lot and he is a great music lover. You can catch him on:  Facebook, Instagram, LinkedIn

  • Denise says:

    This information will bring me to mu next level in my blogging adventure. Thank you Avinash

  • After using this feature in olding posts ! Is older post’s ;link will open or redirect automatically after using custom-pemalink feature ??

    • Avinash S says:

      It’ll redirect automatically! 🙂

      • No it will show 404 error untill you don’t redirect it setting custom redirect section !!

        • Avinash S says:

          I’m talking to you about the case after applying redirection! 🙂

  • shweta jha says:

    Thanks for this post…nice

  • kunal says:

    my post shows the option of Permalink.

    • Avinash S says:

      You have to go to “Draft” mode and then only you will be able to use “Custom permalink” feature! 🙂

  • Prince says:

    Thanks so much for this great insight, bro. I will judicious use of it wisely. 🙂

  • Hello, its really a good informational blog post. Thanks

  • ummi maryam says:

    Gr8 article. Thnx

  • shaklee says:

    I have a problem. Why is it that my page appears on 1st google search page if searching using laptop but doesn't appear at all if searching via mobile device. Hope to get your clarification

    • Avinash says:

      I guess, it should show same results for lappy, mobile. But in general, as our browser remembers our cookies, most used sites, typed words, so it may show your post on 1st page of google. Try to check back your post position in your lappy by clearing your entire browser data

  • Anonymous says:

    Thanks thats Useful 🙂

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